Expired domains vs. new domains: Which is better for SEO?
When starting a new website, one of the first decisions you'll face is whether to use a new domain or an expired one.
Both options have their benefits, but which is better for SEO?
What is a new domain?
A new domain is a completely new website address that has never been registered or used before. It's a clean slate with no history attached to it.
This means you have full control over building its reputation from scratch.
What Is an expired domain?
An expired domain is a website address that was previously owned and used but has since been abandoned or not renewed.
These domains often come with an existing backlink profile, traffic history, and sometimes even content.
SEO benefits of new domains
- No negative history: Some expired domains might come with penalties from Google if they were used for spammy practices. A new domain guarantees you won’t inherit any of these problems.
SEO benefits of expired domains
- Backlink advantage: Many expired domains already have backlinks from other websites, which can give you a significant SEO boost right away.
- Faster SEO gains: Since expired domains may already have authority in Google’s eyes, it can be easier to rank faster, especially if the domain has relevant content history.
- Traffic: Some expired domains may still get visitors, which can help you kickstart traffic to your new site.
The risks of using expired domains
- Bad history: If the previous owner used the domain for black-hat SEO or spam, Google may have penalized it. Recovering from this can be tough.
- Irrelevant backlinks: If the domain’s previous topic was unrelated to your new site, those old backlinks might not help much.
How to decide?
- Check domain history: If you're considering an expired domain, always research its past. Tools like Web archive or WHOIS can help you see its history.
- Evaluate the backlinks: Use tools like Ahrefs to analyze the domain’s backlink profile. Avoid domains with spammy or irrelevant backlinks.
Where to find trusted expired domains?
Gone.Domains makes finding expired domains easy by doing the work for you. It finds and lists domains with good backlinks and SEO potential.
- Quick search: Easily find domains that fit your niche or SEO needs with simple filters.
- SEO metrics: See important data like Domain Rating and backlinks, so you know how a domain can help your site.
- Always fresh: The domain list is updated regularly, so you’ll always find new options.
A new domains give you control and a clean slate, while expired domains offer the chance for faster SEO gains—if you pick the right one.