Backlink building strategy. Boost your SEO and Domain Rating from 0 to 100.

Avatar of Alex Dro, SEO article writer and solo entrepreneur
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Last updated November 11, 2024

Building a strong Domain Rating (DR) can be tough, especially with traditional SEO methods like content creation and link building, which take time.

Backlink building strategy is catching on: using expired domains to quickly boost your site's domain rating and SEO.

Power of expired domains

When a domain expires, it often keeps its backlinks and SEO value, making it useful for boosting another site's ranking.

The idea is straightforward: buy an expired domain with strong backlinks and redirect it to your main site. This way, the domain's SEO power is passed on, helping your site rank higher.

These domains are especially valuable if they were related to your niche before. Google recognizes the domain's history, and a proper redirect can enhance your site's authority and search ranking.

Power of expired domains

Finding the right expired domains

To succeed with this strategy, focus on finding the right expired domains:

  1. Relevance: Choose domains related to your industry. If your site is about digital marketing, find expired domains that had similar content.
  2. Backlink quality: Use tools like Ahrefs to check for strong backlinks from reputable sites. Avoid domains with spammy links.
  3. Domain history: Check the domain’s past using the Wayback Machine to make sure it wasn’t used for spam or inappropriate content.

Gone.Domains makes this easy by letting you search and buy expired domains that fit these criteria, with advanced filters and analytics to help you find the best options.

Finding the right expired domains

Implementing the strategy

Once you’ve identified a suitable expired domain, it’s time to put the strategy into action. Here’s a step-by-step guide:

  • Find and buy: Use Gone.Domains to locate and purchase expired domains that fit your niche and have good backlinks.
  • Set up 301 redirects: After buying, create a 301 redirect from the expired domain to your main website. This tells search engines to pass the domain's SEO value to your site.
    • Example: If you have a tech site and find an expired domain with strong tech backlinks, redirecting it to your site can boost your SEO and rankings.
  • Monitor and adjust: Use tools like Google Analytics to track your site’s performance. If any backlinks from the expired domain are bad, disavow them to keep your SEO strong.

Implementing backlink building strategy

Conclusion

Staying competitive in SEO means trying new strategies. Using expired domains can quickly boost your Domain Rating and improve your SEO. Whether you're an SEO expert or a business owner, this method can give you an advantage.

Gone.Domains can help you find the right expired domains to boost your DR and improve your site's ranking. Start today and see the difference in your search engine performance.

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Buy trusted expired domains with backlinks. Choose from over 20,000 expired domains from high-quality websites.
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